About The Brand

Sapporo, the oldest beer brand in Japan, was first brewed in Sapporo, Japan in 1876 by the German-trained brewer Seibei Nakagawa. Sapporo, now the largest city in the Northern part of Japan, was a frontier town. It was up to Nakagawa, the first German-trained Japanese Braumeister (brewmaster), to make high quality domestic beer, using some of the locally produced ingredients and authentic beer crafting techniques, in this big-city-to-be. The beer quickly became a success and was consumed throughout the nation. The iconic star, initially a symbol of the pioneers in the area of Sapporo, was chosen to represent the pioneering spirit behind the Sapporo brand. From the beginning, Sapporo was a favorite among beer lovers of a crisp, clean taste they appreciated and an advanced brewing process they respected. Sapporo Premium was brought to the U.S.A in 1964. Since then, Sapporo has established its status as the #1 selling Asian beer in the United States.